For Grammy Award-winning Little Big Town, life is about the journey and the people they meet along the way. Today, the four members of the band – Karen Fairchild, Phillip Sweet, Kimberly Schlapman and Jimi Westbrook – are launching their own wine, 4 Cellars, as a tribute to family, friends and fans with Washington state's Browne Family Vineyards and its Proprietor Andrew Browne. This wine will be available exclusively online and served in select Tennessee restaurants beginning June 1.
4 Cellars is available by signing up as an exclusive wine club member online at www.fourcellars.com. In each of the quarterly shipments, 4 Cellars Club and VIP members will receive bottles of 4 Cellars wine and exclusive merchandise curated by the band. Memberships range between $100-200 per quarterly shipment.
The first club shipment includes the debut of the band's first two wines, 4 Cellars 2015 Chardonnay and 4 Cellars 2014 Red Blend, both of which come from Washington state's famed Columbia Valley. It will also include a 4 Cellars 24K Gold corkscrew and a vinyl copy of the album of The Breaker. For 4 Cellars VIP Club Members, the vinyl copy of the The Breaker will be signed by the members of Little Big Town.
The band's members and Browne were introduced through mutual friends during their travels through Washington's wine country. While visiting the historic town of Walla Walla, they tasted Browne Family Vineyards' wines and were impressed by their quality, history of critical acclaim and Browne's family story. As a country music lover, Browne was thrilled to meet Little Big Town and they clicked immediately, sharing their passion for quality, hand-crafted wines with family and friends.
"The beauty of this collaboration is that like music, this project is another extension of our creativity. This is the first collaboration outside of the band that the four of us have worked on together, and it's a natural extension of what we hold dear – relaxing and celebrating with good friends, coming together and breaking bread, and fellowship," said Karen Fairchild.
After meeting Browne, the members of Little Big Town decided to collaborate on creating the perfect companion to music: wines to share with family, friends and their fans.
"Washington's Walla Walla Valley is an acclaimed wine region, and at Browne Family Vineyards, we pride ourselves in creating great wines that tell a story from each vintage and providing wine drinkers the opportunity to experience them," Browne said. "After sharing our common love for the story wines tell, I was humbled to work with Karen, Phillip, Kimberly and Jimi to bring 4 Cellars to life. It is exciting to create something entirely new – something that draws from their experiences and life's work, which they can share together and with the people that mean most to them."
"Much like music, wine takes you to a place and a time," singer and guitarist Phillip Sweet said. "It evokes emotion and both elicits and creates memory with those you are sharing it with."
4 Cellars – Life is about the journey and the people that you meet along the way. 4 Cellars is a new wine collaboration between the members of Grammy Award-winning group, Little Big Town, and Walla Walla-based winery, Browne Family Vineyards. For Little Big Town, wine has always been a part of their story. Whether it is in the studio or on the road, shared with family or friends, the story unfolds much like that of a great wine. Visit www.fourcellars.com or follow us @fourcellars.