Stand Up To Cancer’s sixth biennial telecast on Friday, September 7th(8:00 – 9:00 PM ET/PT) has added more names to its star-studded lineup. The telecast will feature three musical performances, one by 25-time GRAMMY Award winner and activist Stevie Wonder, one by GRAMMY-winning and 6-time reigning CMA Country Vocal Group Little Big Town, as well as one by 11-time GRAMMY- nominee and cancer survivor Charlie Wilson.
The telecast marks SU2C's ten years of support for cutting-edge research aimed at turning every cancer patient into a long-term survivor. Three patients who are benefiting from Stand Up To Cancer research will appear on the telecast: Caitlyn, a Canadian teen whose hypermutant cancer failed to respond to traditional treatments and spread to two additional organs, enrolled in a Stand Up To Cancer-funded clinical trial and now has no active evidence of disease; Lidia, a retired school teacher from Yuma, AZ, whose pancreatic cancer was treated in an SU2C-funded clinical trial and, in the initial round of chemotherapy with five experimental drugs, saw her tumor shrink by half; and Brian, a former Marine Corps pilot from Atlantic Beach, NC, whose melanoma recurred twice and spread until it was treated in an SU2C-funded immunotherapy clinical trial and went into functional remission.
This year’s fundraising event will take place at The Barker Hangar in Santa Monica, CA, with a creative design and production bringing the experience to life for audiences tuning in at home. The historic space will feature a sprawling main stage with Stand Up To Cancer’s animated graphics and SU2C brand colors and other touchpoints layered into every facet of the set and design. Throughout the show, SU2C will bring viewers into the backstage hub, an interactive space dedicated to connecting celebrities from TV, film, sports, music and digital influencers with the public via traditional phone and socially through Facebook, Instagram and Twitter.
During the telecast, when a Mastercard is used to make a donation through StandUpToCancer.org (US) and StandUpToCancer.ca (Canada) or by telephone, Mastercard will match those donations, dollar for dollar, up to US$1,000,000. The Mastercard donation match ends at 11:59 ET or when the US$1,000,000 donation match is reached, whichever comes first. Only Mastercard transactions are eligible. (The maximum donation match may be met during the course of the live telecast.)
For donations of $25 or moremade online at StandUpToCancer.org/AmericanAirlinesfrom September 3 through September 30, 2018,American Airlines will award 20 American Airlines AAdvantage® miles for every dollar donated through the Miles To Stand Up program.
To kick off the telecast roadblock, social media platforms Facebook, Twitter and YouTube will unite for a one-hour standalone digital show that will stream live from The Barker Hangar from 7:00-8:00PM ET/4:00-5:00PM PT. Its #Up2Us: Stand Up To Cancer | The Digital Live Show will be co-hosted by Max Greenfield, Tyler Poseyand Brenda Songand will feature influencers and stars across the world of entertainment who will rally the next generation of supporters through themes of hope, courage, and strength with the message that it is #Up2Us to Stand Up To Cancer. Talent participating in the digital show include: Rhett + Link, Uzo Aduba, Beth Behrs, Paris Berelc, Katie Couric,Hannah Hart, Olivia Holt, Ken Jeong, Liza Koshy, My Nguyen, Teni Panosian, Candice Patton, Megan Pormer, Andrea Russett, iHeartRadio’s JoJo Wright, Mackenzie andMaddie Ziegler, and more. Instagram and Snapchat will support the proactive initiative with complementary content and stories tied to the sweeping campaign. Additionally, the show will be featured across iHeartMedia’s multiple social platforms.
In addition to Bradley Cooper, the telecast will be executive produced by David JammyandKaty Mullan ofDone + Dusted, Stand Up To Cancer’s co-founders Lisa Paulsenand Pam Williams,as well as Bedonna Smith of Anonymous Content,andMadeline Marotto.
As in years past, ABC,CBS,FOX,and NBC, along withAmerican Heroes Channel, AT&T AUDIENCE Network,Bloomberg TV,Bravo,Destination America, Discovery Family, Discovery Life,E!,EPIX,Escape,ESPNEWS,FM,Freeform,FS2,FXM,FYI,Galavision,Great American Country, HBO,HBO Latino,ION Television,Jewish Life TV,Laff,Logo,MTV2,Nat Geo WILD,REELZ,SHOWTIME,Smithsonian Channel,STARZ,STARZ ENCORE,STARZ ENCORE ESPAÑOL,TNT,Univision Puerto Rico,andWGN America are donating one hour of simultaneous commercial-free primetime for the telecast, with additional networks to be announced. Following the live broadcast, the telecast will be available to stream via ComedyCentral.comand the Comedy Central app, as well as its VOD partners. Aspire TVwill air the Stand Up To Cancer telecast on Saturday, Sept. 8 at 8:00 AM- 9:00 AM ET/PT / 10:00 AM CT.The entire telecast will also stream live on SU2C’sFacebook page and PeopleTV, as well as stream live and on-demand onHulu and SU2C’s YouTube page.
For the third time, Stand Up To Cancer Canada will simultaneously broadcast a Canada-inclusive telecast across four major English-language Canadian broadcasters: CBC, Citytv, CTV, and Global, as well as Canadian services AMI, A.Side, BBC Earth, CHCH, CHEK, Cottage Life, Fight Network, Game TV, HIFI, Hollywood Suite, Love Nature, Makeful, NTV, OUTtv, Smithsonian Channel Canada, T+E, and YES TV. In addition, the show will stream live on the CBC TV App, cbc.ca/watch, CBS All Access, the CTV App and CTV.ca, Global GO and GlobalTV.com, and SU2C Canada’s YouTube page, and will be available on-demand on TELUS Optik TV in Canada.
To date, more than $480 million has been pledged in support of SU2C’s innovative cancer research. The organization has brought together more than 1,500 of the best scientists from over 180 leading institutions with an emphasis on collaborative, multidisciplinary teams that deliver new therapies and treatments to cancer patients. Scientists work together on Stand Up To Cancer’s 24 signature “Dream Teams,” among a total of 79 team science grants and awards, whose research is aimed at ending cancer’s reign as a leading cause of death worldwide.SU2C-funded researchers have planned, launched or completed more than 180 clinical trials involving over 12,000 patients.
SU2C’s wide-ranging scientific portfolio is overseen by a blue-ribbon scientific advisory committee chaired by Nobel Prize winner Phillip A. Sharp, Ph.D., Institute Professor at the Massachusetts Institute of Technology. Most grants are administered by SU2C’s Scientific Partner, the American Association for Cancer Research (AACR), the world’s first and largest professional organization dedicated to advancing cancer research.
Other members of the SU2C Scientific Advisory Committee (SAC) include Vice Chairs Raymond N. DuBois, M.D., Ph.D., dean, College of Medicine, and professor, Departments of Biochemistry and Medicine, Medical University of South Carolina in Charleston; Lee J. Helman, M.D., professor, Keck School of Medicine, University of Southern California, and director, Cancer Research Program, Children’s Hospital of Los Angeles; Arnold J. Levine, Ph.D., professor emeritus of systems biology at the Institute for Advanced Study in Princeton, New Jersey; and William G. Nelson, M.D., Ph.D., director of the Johns Hopkins Sidney Kimmel Comprehensive Cancer Center in Baltimore. The SU2C Canada Scientific Advisory Committee is co-chaired by Alan Bernstein O.C., O.Ont., Ph.D., FRSC president and chief executive officer of the Canadian Institute for Advanced Research (CIFAR) and Dr. Sharp. Projects are administered by AACR International-Canada and Stand Up To Cancer Canada.
As SU2C’s founding donor, Major League Baseball has continued to annually provide both financial support and countless opportunities to build the Stand Up To Cancer movement by encouraging fans worldwide to get involved, most notably through its two largest global events – the MLB All-Star Game and the World Series. In addition to MLB, SU2C’s “Luminary” donors include Bristol-Myers Squibb Company, Lustgarten Foundation for Pancreatic Cancer Research, and Mastercard. “Visionary” donors include CVS Health, Genentech, a member of the Roche Group, and the Sidney Kimmel Foundation.
Additional major donors and collaborators include American Airlines, Merck, Rally Health, Inc., St. Baldrick’s Foundation, and Van Andel Research Institute. Other key supporters and collaborators include American Lung Association’s LUNG FORCE, Breast Cancer Research Foundation, Farrah Fawcett Foundation, Laura Ziskin Family Trust, LUNGevity Foundation, National Ovarian Cancer Coalition, Ovarian Cancer Research Fund Alliance, Society for Immunotherapy of Cancer and international collaborator Cancer Research UK.